J.C. Penney Misses Sales Estimates on Weak Apparel Demand

J.C. Penney Misses Sales Estimates on Weak Apparel Demand

Assessment

Interactive Video

Business, Information Technology (IT), Architecture

University

Hard

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Quizizz Content

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The video discusses JCPenney's unexpected performance in comparison to Macy's and Kohl's. Despite a lower base, JCPenney struggled with apparel sales during the back-to-school season but saw potential in appliances and Sephora. The video questions the effectiveness of appliances as holiday gifts and highlights the challenges JCPenney faces against competitors like Macy's and Nordstrom, who reported strong apparel sales.

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2 questions

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1.

OPEN ENDED QUESTION

3 mins • 1 pt

What concerns were raised about the potential for appliances to be a gift-giving item during the holiday season?

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2.

OPEN ENDED QUESTION

3 mins • 1 pt

Why might consumers choose to shop at Macy's or Nordstrom instead of JCPenney?

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