Electrolux CEO: Price Hikes to Offset Costs Are Impacting Demand

The video discusses Electrolux's approach to trade negotiations, focusing on tariffs and their impact on pricing and demand. It highlights the company's strategy to adjust prices in response to tariffs and examines the effects on consumer demand in North America. The discussion also covers factors affecting demand, such as consumer confidence and housing construction. Potential positive developments, including product innovation, are explored. The video concludes with an analysis of the European market, noting growth and consumer confidence trends.

What was Electrolux's initial strategy to handle potential tariffs in North America?

• Expand into new markets

• Increase production

• Raise prices

• Reduce workforce

How are higher prices affecting consumer demand in North America?

• Demand remains stable

• No impact on demand

• Decreasing demand

• Increasing demand

What factors are currently influencing demand in North America?

• High consumer confidence and employment numbers

• Low consumer confidence and high unemployment

• Stable housing market

• Decreasing raw material costs

What is Electrolux's outlook for the European market?

• Expecting a dramatic drop

• Expecting stable growth

• Expecting a strong market

• Expecting no change

What is Electrolux's main focus for positive developments in 2019?

• Expanding into Asia

• Increasing tariffs

• Reducing workforce

• Introducing new products