How Indochino Apparel Finds Growth in Experience Retail

Indochino has transitioned from an online-only brand to an omnichannel brand with 45 showrooms across North America, focusing on an experience-based model. The company differentiates itself by using showrooms instead of traditional stores, offering appointment-based services, and maintaining virtual inventory. Indochino's partnership with a major Chinese manufacturer helps mitigate risks from US-China trade disputes. The company boasts a high repeat purchase rate, contributing to its rapid growth and sustainable business model.

What is a key feature of Indochino's showroom model that differentiates it from traditional stores?

• They focus solely on online sales.

• They are appointment-based with virtual inventory.

• They operate on a walk-in basis.

• They have a large inventory in-store.

How does Indochino manage potential risks from US-China trade disputes?

• By relying solely on Chinese fabric suppliers.

• By having a diversified portfolio of fabric sources.

• By increasing inventory in the US.

• By reducing production in China.

What is a significant advantage of Indochino's business model?

• Focus on new customer acquisition only.

• High capital costs due to large inventory.

• Reduced capital costs with just-in-time delivery.

• Dependence on walk-in customers.

What percentage of Indochino's purchases were from repeat customers last year?

• Exactly 75%

• Less than 25%

• About 30%

• Over 50%

What is the compound annual growth rate (CAGR) of Indochino over the last four years?

• 10%

• 25%

• 50%

• 75%