Ban on junk food TV adverts begin

Ban on junk food TV adverts begin

Assessment

Interactive Video

Life Skills, Health Sciences, Biology

University

Hard

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Quizizz Content

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The video discusses the impact of high consumption of unhealthy foods on childhood obesity and the regulatory measures taken by Ofcom to restrict advertising of such foods during children's TV programs. Since April 2007, advertisements for foods high in fat, salt, and sugar have been gradually phased out. The age bracket for these restrictions has increased from 4-9 to 4-15 years. Campaign groups argue that Ofcom's measures are insufficient due to concerns over advertising revenue loss. However, a report suggests self-regulation is reducing junk food ads. Ofcom plans to review the new restrictions' effectiveness.

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2 questions

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1.

OPEN ENDED QUESTION

3 mins • 1 pt

What concerns do campaign groups have regarding the effectiveness of the advertising ban?

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OFF

2.

OPEN ENDED QUESTION

3 mins • 1 pt

What evidence is there to suggest that self-regulation in advertising is having an effect?

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OFF