LEGO: Rebuilding from the Bricks Up

By 2000, LEGO faced a crisis due to overexpansion and competition from digital games. Jorgen Vig Knudstorp identified these issues and sought to understand the company's financial losses. The digital revolution made traditional toys like LEGO seem outdated, leading to panic and misguided product changes like Jack Stone. Despite these challenges, LEGO's commitment to quality, rooted in its history, remained. Retailers expressed concerns about LEGO's performance, and Knudstorp's report highlighted the company's dire financial state, risking his career to present the truth.

What problems did Jorgen Vig Knudstorp identify when he joined LEGO?

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How did the digital revolution impact LEGO's market position?

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What was the significance of the LEGO City range in the company's history?

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What was the impact of Jack Stone on LEGO's product line?

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Describe the founding story of LEGO and its original mission.

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What quality control story illustrates LEGO's commitment to high standards?

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What led to the decline in LEGO's sales in the early 2000s?

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What were the consequences of LEGO's failure to connect with its fan base?

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How did LEGO's management respond to the challenges they faced?

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How did Jorgen Vig Knudstorp's memo reflect the state of LEGO at the time?

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