The Numbers Don't Lie: Nike Earnings Preview

Nike has faced challenges in 2016, with an 18% stock decline due to market share losses to Adidas and Under Armour in the US. Analysts have downgraded the stock, citing a decline in futures orders in North America. Despite this, Nike remains confident in its regional performance, with China as a key growth driver. The training segment has grown significantly, but Nike's fortunes largely depend on running and basketball, supported by high-profile endorsements.

What has been the percentage decline in Nike's stock this year?

What are the main concerns analysts have regarding Nike's market share?

How has the sentiment towards Nike changed in 2016 compared to previous years?

What is the significance of North America in Nike's overall market strategy?

Which segment of Nike's business has shown significant revenue growth?