BrewDog’s Pandemic Playbook

The transcript discusses BrewDog's challenges and strategies during the COVID-19 pandemic. It highlights the initial impact on sales, the shift to home delivery, and the production of hand sanitizer. The recovery patterns in different countries are explored, along with future expectations. BrewDog's scaling strategy, brand philosophy, and investor relations are discussed, emphasizing the importance of community ownership. The transcript also covers BrewDog's political stance and marketing strategies, including the Barnard Castle beer and support for social issues.

How does BrewDog view its role in the community and its approach to business?

What challenges does BrewDog anticipate facing in the next 6 to 12 months?

What was the impact of BrewDog's political statements through their marketing?