Ben & Jerry's Activism is Anything but Half Baked

The video explores Ben & Jerry's unique approach to integrating social activism into their business model. It highlights their response to George Floyd's death, their early values-driven beginnings, the creation of the Ben & Jerry's Foundation, and their philosophy of linked prosperity. The video also discusses the challenges they faced, including the acquisition by Unilever, and their continued commitment to social justice, which has become a model for modern businesses.

What was the concept of 'linked prosperity' that Ben & Jerry's adopted?

What role did Milton Friedman play in changing corporate attitudes towards social responsibility?

What impact did the sale to Unilever have on Ben & Jerry's mission and operations?

How did Ben & Jerry's respond to the Black Lives Matter movement?