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Netflix Will Use Microsoft to Launch Ad-Based Service

Netflix Will Use Microsoft to Launch Ad-Based Service

Assessment

Interactive Video

Business

University

Practice Problem

Hard

Created by

Wayground Content

FREE Resource

The transcript discusses Netflix's new ad-supported tier, which involves collaboration with Microsoft for ad sales and technology. Microsoft, not traditionally a major player in video ads, is expanding its ad business, aiming to compete with giants like Google and Facebook. The discussion also touches on whether content or ad-supported services are more crucial for subscriber growth, highlighting Netflix's strategy to increase revenue and user base through ads and reducing password sharing.

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2 questions

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1.

OPEN ENDED QUESTION

3 mins • 1 pt

What challenges does Netflix face in increasing its subscriber base?

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2.

OPEN ENDED QUESTION

3 mins • 1 pt

In what ways could an ad-supported service benefit Netflix?

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