AOL CEO Says Verizon's Oath to Include AOL, Yahoo Units

The video discusses the launch of a value-based brand strategy similar to Berkshire Hathaway, focusing on long-term goals and talent commitment. It highlights the marketing efforts and benefits of a recent brand leak, and details the merger with Yahoo, emphasizing competition with Google and Facebook. Leadership plans involve a mix of executive teams, with Marissa Mayer staying through the transition. The video also addresses advertising challenges, emphasizing the importance of measurement and predicting a future with brand-safe environments.

What role does measurement play in the current advertising business according to the speaker?

What challenges does the speaker foresee in the advertising landscape?