Amazon Takes on Apple and Google With Home Devices Push

The video discusses Amazon's new Echo products, including a cheaper version of the Alexa-powered speaker, and their strategy to integrate Alexa into homes. It highlights Amazon's journey to create a platform akin to Apple and Google's, focusing on the Echo's role in driving Amazon Prime memberships. The financial implications of selling Echo devices at cost are explored, along with comparisons to competitors like Apple's Homepod. The video concludes with speculation about Amazon's second headquarters location.

What challenges has Amazon faced in creating a successful platform of services and hardware devices?

What strategies does Amazon employ to attract customers to its Prime membership through its products?