Petition Demands Trader Joe's Change 'Racist Branding And Packaging'

Petition Demands Trader Joe's Change 'Racist Branding And Packaging'

Assessment

Interactive Video

Business, Information Technology (IT), Architecture

University

Hard

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Trader Joe's is addressing concerns over racist branding by changing product names and packaging. This follows a petition highlighting cultural insensitivity in their branding, such as 'Trader Mings' for Chinese food. The company acknowledges the need for inclusivity and is working to phase out problematic names. This move is part of a broader trend among companies to address racial stereotypes in response to social justice movements.

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5 questions

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1.

OPEN ENDED QUESTION

3 mins • 1 pt

What actions did Trader Joe's take regarding its branding and packaging?

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2.

OPEN ENDED QUESTION

3 mins • 1 pt

What was the public's reaction to the branding practices of Trader Joe's?

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3.

OPEN ENDED QUESTION

3 mins • 1 pt

What examples of stereotypical branding were cited in the petition against Trader Joe's?

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4.

OPEN ENDED QUESTION

3 mins • 1 pt

What broader social context influenced the scrutiny of Trader Joe's branding?

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5.

OPEN ENDED QUESTION

3 mins • 1 pt

How did Trader Joe's respond to the concerns raised in the petition?

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