Yahoo Set to Pass Twitter in U.S. Mobile Ads

The video discusses Yahoo's strategic shift towards mobile advertising under Marissa Mayer's leadership, highlighting the development of new ad formats and the 'Moneyball' strategy. It contrasts Yahoo's efforts with those of competitors like Google and Facebook, who dominate the market but face potential challenges. The video also addresses the profitability issues in mobile advertising compared to desktop, emphasizing the need to follow user trends.

In what ways are Google and Facebook maintaining their market share in mobile advertising?

What challenges do companies face in making mobile advertising as lucrative as desktop advertising?