Alphabet Reports 2Q Paid Clicks Up 52%

The video discusses the growth of digital advertising, highlighting Google's significant increase in paid clicks and advertising revenue. It explores the dominance of Google and Facebook in the digital advertising space, particularly in mobile advertising. The transition from desktop to mobile is examined, noting the increase in ad volume but at lower price points, which still results in substantial revenue growth for Google.

What percentage of ad revenue business is on mobile for Alphabet compared to Facebook?

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How has the transition from desktop to mobile affected ad pricing?

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