Waze Drives Mobile Profits Under Googles Guidance

Waze Drives Mobile Profits Under Googles Guidance

Assessment

Interactive Video

Business

University

Hard

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The video discusses the transition of a small company into Google, highlighting the benefits of being acquired, such as investing in public goods and forming government partnerships. It explores revenue generation through location-based advertising and the competitive landscape of mobile advertising. The video also covers regional growth, particularly in Asia and Latin America, and the challenges of hiring and retaining talent in a global market.

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2 questions

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1.

OPEN ENDED QUESTION

3 mins • 1 pt

What challenges does the company face in hiring and retaining talent?

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2.

OPEN ENDED QUESTION

3 mins • 1 pt

How does the company plan to invest in future talent and engineering capabilities?

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