Apple Must Cut iPhone Price by 20% in China, Ives Says

Apple Must Cut iPhone Price by 20% in China, Ives Says

Assessment

Interactive Video

Business

University

Hard

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The transcript discusses Apple's potential strategies in response to market challenges, including a possible 20% price cut to maintain its install base in China. It explores the implications of such a move on Apple's transition from hardware to services and the potential reactions from investors. The discussion highlights the challenges Apple faces in maintaining its market position and the strategic decisions it must consider to ensure long-term growth.

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5 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is one of the strategies Apple is considering to maintain its market position in the United States?

Cutting the price by 20%

Expanding into new markets

Increasing the price of iPhones

Introducing a new product line

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What could be a potential consequence if Apple does not implement a price cut?

Improved brand loyalty

Loss of 20 to 30 million Chinese consumers

Increase in market share

Higher profits

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How might Apple's share price react initially to a price cut?

It will definitely increase

It will remain stable

It might decrease initially

It will double

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is a long-term positive outcome for Apple if they focus on services?

Decreased market presence

Sustainable growth

Increased treadmill effect

Higher dependency on hardware sales

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What challenge does Apple face in maintaining growth according to the final section?

Over-reliance on new product launches

The treadmill effect

Decreasing brand value

Lack of innovation