Nike Storms Onto Adidas’s Home Turf With Brand Jordan

The video discusses Michael Jordan's basketball achievements and Nike's efforts to expand Brand Jordan in Europe, particularly through the successful launch of the Jordan PSG collection. Despite a decline in overall sales in 2018, revenue increased in Europe, China, and the Middle East. Nike and Jordan are gaining momentum as Adidas struggles in Europe.

Which of the following is NOT one of Michael Jordan's basketball achievements?

• Making 14 All-Star teams

• Scoring over 32,000 points

• Winning a FIFA World Cup

• Winning six NBA titles

What is the significance of the Jumpman logo in Europe?

• It represents a new basketball league

• It is worn by one of the wealthiest soccer teams

• It is a new fashion trend in Asia

• It is a symbol of a new sports drink

What was the impact of the Jordan PSG collection launch?

• It sold out and boosted sales

• It was only popular in the US

• It had no significant impact

• It led to a decline in sales

In which regions did Brand Jordan see revenue growth despite an overall sales decline?

• India and Japan

• North America and South America

• Europe, China, and the Middle East

• Australia and Africa

How did Adidas' sales in Europe compare to Nike's in the fourth quarter?

• Adidas' sales increased by 6%

• Adidas' sales remained stable

• Adidas' sales fell by 6%

• Adidas' sales outperformed Nike's