Alibaba Buys Rights to PAC-12 Games to Air in China

Alibaba Buys Rights to PAC-12 Games to Air in China

Assessment

Interactive Video

Business, Physical Ed, Architecture, Performing Arts

University

Hard

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The transcript discusses the potential demand for sports networks in China, focusing on the PAC 12 network's strategy to expand its reach by partnering with Alibaba. It highlights the academic and athletic branding benefits for PAC 12 schools and considers whether other college networks in the US might follow suit. The discussion also touches on the popularity of basketball in China and the involvement of major networks like ESPN and Disney in exploring similar opportunities.

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5 questions

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1.

OPEN ENDED QUESTION

3 mins • 1 pt

How does the presence of Chinese nationals in PAC 12 schools relate to the demand for college sports in China?

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2.

OPEN ENDED QUESTION

3 mins • 1 pt

What is the significance of the PAC 12 network's decision to enter the Chinese market?

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3.

OPEN ENDED QUESTION

3 mins • 1 pt

What challenges does the PAC 12 network face in establishing a distribution deal in the United States?

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4.

OPEN ENDED QUESTION

3 mins • 1 pt

In what ways might other college networks in the US follow the PAC 12's lead in China?

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5.

OPEN ENDED QUESTION

3 mins • 1 pt

Discuss the potential impact of Disney's connections on college sports broadcasting in China.

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