BlackBerry’s New Direction, Away From Hardware

BlackBerry’s New Direction, Away From Hardware

Assessment

Interactive Video

Business, Information Technology (IT), Architecture

University

Hard

Created by

Quizizz Content

FREE Resource

The video discusses BlackBerry's strategic shift from hardware to software, focusing on security and enterprise solutions. It analyzes the financial implications of this move, highlighting inventory issues and revenue stabilization. The potential of licensing opportunities, particularly in Indonesia, is explored, though it's not seen as a major revenue driver. The discussion concludes with an optimistic view of BlackBerry's software business, emphasizing the importance of focusing on enterprise solutions and leveraging the BlackBerry brand.

Read more

5 questions

Show all answers

1.

OPEN ENDED QUESTION

3 mins • 1 pt

What significant change is BlackBerry making in its business model?

Evaluate responses using AI:

OFF

2.

OPEN ENDED QUESTION

3 mins • 1 pt

How has BlackBerry's revenue trend changed in relation to the number of smartphones sold?

Evaluate responses using AI:

OFF

3.

OPEN ENDED QUESTION

3 mins • 1 pt

What does the speaker suggest about the future of BlackBerry's software business?

Evaluate responses using AI:

OFF

4.

OPEN ENDED QUESTION

3 mins • 1 pt

What challenges does BlackBerry face in the licensing market according to the text?

Evaluate responses using AI:

OFF

5.

OPEN ENDED QUESTION

3 mins • 1 pt

In what ways could BlackBerry potentially turn around its business?

Evaluate responses using AI:

OFF