BlackBerry to Stop Manufacturing Classic Smartphone Model

In BlackBerry's annual meeting, CEO John Chen emphasized device profitability as the top goal for 2016, shifting focus from software growth. This shift may indicate software success, prompting a focus on device profitability. Market analysts and shareholders discussed strategies, including marketing and advertising, to enhance profitability. The meeting concluded with anticipation for upcoming earnings reports.

What was John Chen's primary goal for BlackBerry in 2016?

• Expanding the software business

• Reducing operational costs

• Achieving device profitability

• Increasing market share

Why might John Chen be focusing on device profitability according to the discussion?

• To completely abandon the software business

• To compete directly with Apple

• To respond to market and analyst pressures

• To increase the number of BlackBerry devices

What challenge does BlackBerry face in the handset market?

• Lack of innovation

• Limited software capabilities

• Declining profitability

• High production costs

What was a common suggestion by shareholders to improve BlackBerry's profitability?

• Expand into new markets

• Cut down on production costs

• Increase software development

• Enhance marketing and advertising

What is the significance of the upcoming earnings report for BlackBerry?

• It will provide insights into the company's financial health

• It will announce a new product line

• It will determine the future of BlackBerry's software

• It will reveal the success of the new marketing strategy