Consumers Are Winners in New Media Landscape, Analyst Wieser Says

Consumers Are Winners in New Media Landscape, Analyst Wieser Says

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Business

University

Hard

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The transcript discusses the challenges faced by the media industry, particularly in advertising, and the impact of digital giants like Facebook and Google. It explores the growth of digital advertising and the pressures on businesses to sustain this growth. The conversation also delves into the streaming wars, highlighting Disney's strategic positioning and the costs involved in content development. The discussion concludes with an analysis of investment strategies and market positioning, emphasizing the consumer's role as a beneficiary of these industry shifts.

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2 questions

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1.

OPEN ENDED QUESTION

3 mins • 1 pt

In what ways can digital advertising continue to grow despite the challenges faced by traditional media?

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2.

OPEN ENDED QUESTION

3 mins • 1 pt

What does the text suggest about the future of streaming services and their impact on consumers?

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