Focus Groups in Litigation

The video tutorial explains the concept of focus groups, highlighting their application in both marketing and legal contexts. In marketing, focus groups are used to present products or ideas to a group for feedback. In legal settings, they simulate jury perception to assess how evidence is received. This feedback can be crucial for negotiations, helping parties reach settlements and avoid litigation by understanding potential jury reactions.

What is the significance of presenting facts and evidence to a focus group?

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Explain how focus groups can help avoid litigation.

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