Brands Are Calling Out Racial Injustice. But Are The Messages Sincere?

The video discusses how brands are responding to calls for racial justice, highlighting that many companies issue statements but often lack specific actions. It notes that while some brands like Nike and Ben & Jerry's have made impactful statements, others risk diluting their message by not addressing key issues like police brutality. The shift in consumer expectations, especially among millennials and Gen Z, is pushing brands to take clear stands on social issues. Silence from brands is seen as a negative stance, indicating a preference for profit over social responsibility.

What does staying silent on social issues indicate about a brand, according to publicist Stephanie Claudelle?

In what ways have brands historically approached social issues, and how is this changing now?