GM's Barra: I'm 'Very Committed' to Cadillac

GM's Barra: I'm 'Very Committed' to Cadillac

Assessment

Interactive Video

Business

University

Hard

Created by

Quizizz Content

FREE Resource

The transcript discusses the strategic importance of Cadillac and Buick for General Motors. Cadillac is positioned as a luxury brand with a focus on disciplined growth and market success, particularly in China and the US. Buick is highlighted as a strong premium brand, surprising with its growth and attracting new customers. Its significant presence in China supports investment and portfolio expansion, benefiting both the Chinese and US markets.

Read more

2 questions

Show all answers

1.

OPEN ENDED QUESTION

3 mins • 1 pt

What is the significance of the dealer experience in building the Cadillac brand?

Evaluate responses using AI:

OFF

2.

OPEN ENDED QUESTION

3 mins • 1 pt

In what ways is Buick growing in the market, particularly in China?

Evaluate responses using AI:

OFF