Estee Lauder CFO on Sales Falling Short

Estee Lauder CFO on Sales Falling Short

Assessment

Interactive Video

Business, Social Studies

University

Hard

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Tracy Travis discusses the impact of the pandemic on global markets, highlighting regional differences in recovery. She addresses pricing strategies amid inflation and supply chain challenges, and outlines expansion plans, including new manufacturing facilities and store closures. The focus is on adapting to changing market conditions and leveraging online growth.

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3 questions

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1.

OPEN ENDED QUESTION

3 mins • 1 pt

What insights can you provide about the recovery of the makeup category compared to skincare and fragrance?

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2.

OPEN ENDED QUESTION

3 mins • 1 pt

What are the expectations regarding price increases in response to inflationary pressures?

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3.

OPEN ENDED QUESTION

3 mins • 1 pt

How is the company planning to expand its manufacturing capabilities in the coming years?

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