How MoviePass Is Changing the Way You Watch Movies

How MoviePass Is Changing the Way You Watch Movies

Assessment

Interactive Video

Business, Architecture, Performing Arts

University

Hard

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The video discusses the decline in movie theater attendance and the need for innovation in the business model. It draws parallels with the music industry, highlighting the resurgence of live events. The potential of MoviePass to increase attendance by making the movie-going experience seamless is explored. The importance of data and building a customer base for monetization is emphasized.

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5 questions

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1.

OPEN ENDED QUESTION

3 mins • 1 pt

What are some reasons mentioned for the decline in movie attendance?

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2.

OPEN ENDED QUESTION

3 mins • 1 pt

How has the experience of going to the movies started to change according to the text?

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3.

OPEN ENDED QUESTION

3 mins • 1 pt

What parallels are drawn between the movie industry and the music business?

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4.

OPEN ENDED QUESTION

3 mins • 1 pt

What role does MoviePass play in potentially increasing movie attendance?

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5.

OPEN ENDED QUESTION

3 mins • 1 pt

What strategies are suggested for making the movie-going experience more appealing?

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