Pernod Ricard CFO Says Third of Growth Is From Innovation

The video discusses the impact of currency fluctuations, particularly the euro and dollar, on business strategies and financial outcomes. It highlights the company's approach to hedging and adapting to currency volatility. The focus is on organic growth through diversified sources and innovation in brands. Challenges in key markets like China and the US are addressed, with strategies to reinvigorate growth. The impact of Brexit on pricing and sales is also discussed, emphasizing the importance of maintaining strong pricing and brand equity.

How has the company adapted its marketing strategy in China?

What is the significance of maintaining strong pricing for the company's brands?