Pricing

The video discusses various pricing strategies and considerations for businesses. It highlights the importance of understanding customer segments and strategic goals when setting prices. The video explores different pricing methods, such as cost-plus, revenue targets, and competitor pricing, and emphasizes the need for strategic alignment with brand positioning, whether as a luxury good or a low-cost provider. It also touches on the challenges of being a low-cost provider without unique advantages.

How can competitors' prices influence your pricing strategy?

Why is it important to conduct customer surveys when setting prices?

What methods can be used to determine the optimal price for a product?