How sound influences taste, exploring sonic seasoning

The video explores how sound affects taste, highlighting Professor Charles Spence's research on sonic seasoning. It explains how music can enhance or dull flavors, with specific examples like pairing Tchaikovsky with red wine to enhance bitterness. Loud noises, such as those on airplanes, can suppress salty and sweet tastes, but umami remains unaffected. The video encourages viewers to consider background music's impact on their dining experience.

Which flavor sense is not impacted by loud background noise?

Why do many people order tomato juice and Bloody Marys on airplanes?