Subway Refreshes Entire Menu, Except Tuna, Says CEO

Subway is undergoing a major brand transformation, introducing new menu items, a nationwide delivery service, and a celebrity-driven advertising campaign. The company is focusing on product innovation to meet consumer demands for craveable and healthy options. International expansion is a priority, while in the U.S., the focus is on increasing sales within existing locations. Subway is managing pricing amidst inflation and addressing labor challenges by leveraging digital recruitment. The company is also enhancing delivery and digital sales channels, with future innovations planned, including vegan options. Subway assures the quality of its tuna product.

What major changes is Subway implementing to reinvigorate its brand?

How has consumer demand influenced Subway's menu changes?

What role do celebrity athletes play in Subway's advertising campaign?

What strategies is Subway considering to expand its footprint in the market?

How is Subway addressing the challenges of food inflation while maintaining its brand value?

What innovations does Subway plan to introduce in the next 6 to 12 months?

What is Subway's stance on its tuna product amidst the brand transformation?