Building a Luxury Watch Brand in Detroit

The video discusses Shinola's business model, focusing on its US-based production, particularly in Detroit, and its luxury branding. It addresses the impact of smartwatches on traditional watch markets and highlights Shinola's strategy to maintain relevance. The company emphasizes its commitment to increasing US-based manufacturing, despite challenges, and showcases its diverse product range, including watches, leather goods, and bicycles.

What role does the quality of craftsmanship play in Shinola's product offerings?

Discuss the challenges Shinola faces in bringing more production back to the U.S.