Bandwagon Effect

The video explains the bandwagon effect, a psychological theory where people adopt behaviors or beliefs based on others' actions. It originated from Zachary Taylor's presidential campaign, where a parade led by Dan Rice encouraged public support. In organizational behavior, this effect shows how individuals adopt others' interests, impacting management and group dynamics.

Can you provide an example of the bandwagon effect in a modern context?

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Why is the bandwagon effect considered important in organizational behavior?

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