How Did Little Caesar's Become a Big Big Pizza Chain?

How Did Little Caesar's Become a Big Big Pizza Chain?

Assessment

Interactive Video

History

11th Grade - University

Hard

Created by

Quizizz Content

FREE Resource

Little Caesar's Pizza, founded by Mike and Marion Ilitch in 1959, grew from a single restaurant in Michigan to a global pizza chain. Known for its affordable pizzas, the company expanded rapidly, innovating with strategies like the 'Pizza Pizza' deal. Despite challenges, Little Caesar's remains a major player in the pizza industry. The Ilitches also contributed significantly to philanthropy, supporting Detroit and other causes.

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10 questions

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1.

OPEN ENDED QUESTION

3 mins • 1 pt

How did Mike Ilitch's baseball career influence his later business ventures?

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2.

OPEN ENDED QUESTION

3 mins • 1 pt

What inspired Mike and Marian to name their restaurant Little Caesar's Pizza?

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3.

OPEN ENDED QUESTION

3 mins • 1 pt

What was the significance of the 'Pizza Pizza' deal launched by Little Caesars?

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4.

OPEN ENDED QUESTION

3 mins • 1 pt

Describe the evolution of Little Caesars' marketing strategies over the years.

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5.

OPEN ENDED QUESTION

3 mins • 1 pt

How did the introduction of Crazy Bread and Crazy Sauce impact Little Caesars' menu?

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6.

OPEN ENDED QUESTION

3 mins • 1 pt

What challenges did Little Caesars face in the 1990s?

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7.

OPEN ENDED QUESTION

3 mins • 1 pt

What was the impact of the 'Hot and Ready' concept on Little Caesars' sales?

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