CLEAN : Brazils hair salons for curly hair a new

The video discusses the unique hair care trends in Rio de Janeiro, focusing on frizzy and wavy hair. It highlights the success of the Belly Senatorial salon chain, which has grown significantly over the years. The salon targets lower social classes in Brazil, whose purchasing power has increased due to economic growth and social programs. The video also emphasizes the salon's commitment to client satisfaction and the pride it instills in clients with natural curls. Despite economic progress, the video acknowledges ongoing income disparities in Brazil.

What role do social programs play in the economic growth of the demographic groups mentioned?

In what ways does the salon aim to empower its clients?