El ron venezolano empieza a conquistar el mundo, y tardiamente el mercado local

Venezuelan rum is gaining international recognition despite economic challenges at home. Producers have increased production to meet rising demand both domestically and abroad. They aim to establish rum as a permanent choice for Venezuelans, traditionally whisky consumers. The economic crisis and inflation have made this growth significant. Internationally, Venezuelan rum is performing well, especially in England.

What has been a significant factor in the increased production of Venezuelan rum?

• Decrease in whisky consumption

• Government subsidies

• Increased international demand

• Rising oil prices

What is the main challenge for Venezuelan rum producers in the domestic market?

• High production costs

• Competition from local beer

• Long-standing preference for whisky

• Lack of marketing

Since when has Venezuela been one of the top whisky-consuming countries?

• 1980s

• 2000s

• 1970s

• 1990s

How has the economic situation in Venezuela affected the rum industry?

• It has led to a decrease in rum production

• It has caused a boom in rum sales

• It has resulted in higher taxes on rum

• It has led to a ban on rum exports

In which country has Venezuelan rum gained popularity outside of Venezuela?

• England

• Germany

• Spain

• France