Revolutionizing Subway Advertising: Moving Images in New York City's Subway System

Revolutionizing Subway Advertising: Moving Images in New York City's Subway System

Assessment

Interactive Video

Architecture, Engineering

KG - University

Hard

Created by

Quizizz Content

FREE Resource

The video discusses a new advertising method in New York City's subway system, where tunnels are equipped with light boxes that create moving images as trains pass by. This innovative approach, developed by Sub Media, is similar to a zoetrope and is currently being tested on the Path underground rail system. The system has the potential to reach 30,000 passengers daily.

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5 questions

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1.

OPEN ENDED QUESTION

3 mins • 1 pt

What is the new advertising development being tested in New York City's subway system?

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2.

OPEN ENDED QUESTION

3 mins • 1 pt

How does the new advertising system create moving images?

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3.

OPEN ENDED QUESTION

3 mins • 1 pt

What company is behind the new ad campaign in the subway system?

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4.

OPEN ENDED QUESTION

3 mins • 1 pt

Describe how the speed of the train affects the new advertising method.

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5.

OPEN ENDED QUESTION

3 mins • 1 pt

What is the potential reach of the advertising space mentioned in the text?

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