Jaguar's New XE Model Takes on BMW 3-Series

The CEO of Jaguar discusses the new Jaguar XE, highlighting its innovative technology and British design. The car is positioned in a different market segment to maintain brand profitability. The CEO also addresses the potential for SUV-like models, emphasizing a focus on road-oriented vehicles. The discussion concludes with a strategy for the Russian market, expressing hope for a rebound and long-term commitment.

What makes the Jaguar XE a special car according to the CEO?

How does the CEO describe the segment in which the Jaguar XE is positioned?

What is the CEO's stance on Jaguar introducing an SUV?

What does the CEO imply about the development of new vehicles at Jaguar?

What are the CEO's thoughts on the future of the Russian market for Jaguar?