CLEAN : Interview of Lego's CEO: company net profit up 16% in 2014

The transcript discusses the company's growth and popularity, particularly in China, where it has seen significant expansion. It emphasizes the importance of creativity and innovation in maintaining success. The company is also exploring digital transformation with products like Legal Fusion, which integrates physical and digital play, indicating a strong future focus on technology.

What does the speaker mean by 'reinvent ourselves' in the context of the company's strategy?

In what ways does the company plan to continue its growth in the future?