Alibaba Singles' Day Sales Reach Record $31 Billion

Alibaba Singles' Day Sales Reach Record $31 Billion

Assessment

Interactive Video

Business, Social Studies, Information Technology (IT), Architecture

University

Hard

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The video discusses Alibaba's record-breaking consumer event, highlighting a 27% sales increase from 2017. Key products included Apple and Xiaomi phones, with significant participation from Japan, South Korea, and the US. Joe Tsai noted a shift in consumer preferences due to a slowing real estate sector. Environmental concerns were addressed with recycling initiatives. Despite skepticism about sales spikes, Alibaba focuses on overseas expansion and leveraging online and offline assets.

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5 questions

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1.

OPEN ENDED QUESTION

3 mins • 1 pt

What were the key takeaways from the recent shopping event mentioned in the text?

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2.

OPEN ENDED QUESTION

3 mins • 1 pt

How did the sales figures from the recent event compare to those from 2017?

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3.

OPEN ENDED QUESTION

3 mins • 1 pt

Which countries were the top three nations shipping goods to China during the event?

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4.

OPEN ENDED QUESTION

3 mins • 1 pt

What changes in consumer preferences were noted by Joe Tsai regarding big ticket items?

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5.

OPEN ENDED QUESTION

3 mins • 1 pt

What environmental concerns were raised in relation to the shopping festival?

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