The Hipster-Branded Startup Selling Viagra, Rogaine to the Instagram Crowd

Hims is a startup offering prescription drugs for men's health issues via telemedicine. Unlike competitors, it provides a wide range of products, including erectile dysfunction drugs, acne treatments, anti-aging creams, and hair loss solutions. The company capitalizes on liberalized telemedicine laws and generic drug availability. Its marketing targets millennials, using direct-to-consumer ads without disclosing side effects. While currently compliant with regulations, future growth may face challenges. Founded by Andrew Dudum, Hims aims to simplify men's health and wellness access.

Who is the founder of the startup and what is his background?

What concerns are raised regarding the advertising practices of the startup?