AT&T CEO: CNN Is a Good Business, Great Brand

AT&T CEO: CNN Is a Good Business, Great Brand

Assessment

Interactive Video

Business

University

Hard

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The transcript discusses CNN's business potential and its integration with mobile and social media platforms. It highlights the impact of the presidential election on media disruption and the need for media to adapt to new consumer trends. The focus is on innovating content delivery in a mobile-centric world, emphasizing the importance of adapting to changing consumer behaviors.

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2 questions

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1.

OPEN ENDED QUESTION

3 mins • 1 pt

In what ways does the speaker believe content delivery should change?

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2.

OPEN ENDED QUESTION

3 mins • 1 pt

What is the significance of mobility in the context of content consumption?

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