Equity Interest for Startup Advisors

The video explains why startups offer equity compensation to advisors, who are unofficial yet valuable contributors to the company. Advisors differ from employees and contractors as they provide guidance and connections in exchange for ownership interest, not salary. The equity granted depends on the advisor's value, with typical awards ranging from 0.1% to 3%. This incentivizes advisors to contribute to the startup's success.

How do advisors add value to a startup?

In what scenarios might a startup award more than 2% equity to an advisor?

What is the typical range of equity ownership that might be awarded to a non-celebrity advisor?