Involve your customers in your decisions

The video discusses the significance of empathy and storytelling in branding, emphasizing the need for brands to connect emotionally with customers. It highlights the role of customer interaction in business growth, particularly in the UK market. The process of selecting new store locations is detailed, focusing on engaging with local customers for feedback. The importance of customer contribution in business decisions is underscored, alongside the use of demographic data for informed choices.

What role does customer feedback play in the success of a brand according to the speaker?

In what ways does the speaker utilize data in addition to customer input?