Going Viral: Social Media Becomes Positive

The video discusses the rise of social media apps like Slay and Gas, which focus on promoting happiness and kindness through anonymous compliments. Slay quickly became popular in Germany, while Gas, acquired by Discord, gained traction in the US. These apps offer a positive spin on the typically toxic social media landscape. The video also highlights the impressive user growth of these apps, especially during a time of uncertainty with platforms like Twitter. The potential for advertisers to leverage this trend is also considered.

In what way do these new apps attempt to change the social media landscape?

What was the user growth rate of the app in October, and what external factors might have influenced this?