Mailchimp's Big Bet on Podcast Sponsorships

The transcript discusses MailChimp's sponsorship of the Serial podcast, which significantly boosted their brand recognition and sales. It highlights MailChimp's bootstrapped origins in Atlanta and their growth without venture capital. The conversation also touches on the future of email amidst the rise of messaging apps, emphasizing email's continued relevance in professional settings. Finally, MailChimp's plans to expand beyond email into social media and direct mail campaigns are outlined.

What was the initial reaction of the CEO regarding the sponsorship of the serial podcast?

How did the sponsorship of the serial podcast impact MailChimp's brand recognition?

What challenges did MailChimp face when starting the company in 2000?

What is the CEO's perspective on the future of email in relation to messaging apps?

What future plans does MailChimp have beyond email services?