Screentime: The Business of Content Creation

The video discusses the evolving landscape of content creation, focusing on multi-hyphenate careers that involve acting, podcasting, and writing. It highlights the significance of TikTok as a future platform for viral content and explores strategies for creating content across different social media platforms. The speaker shares insights on working with various clients, the role of AI tools like ChatGPT in content creation, and the shift towards micro-influencers in marketing. The video concludes with inspiration from successful content creators who have leveraged viral strategies.

What are the different types of content that the speaker creates for brands?

How does the speaker feel about the future of TikTok in relation to advertising?

What role does artificial intelligence play in the speaker's content creation process?

What changes does the speaker anticipate in the advertising landscape?

Who does the speaker look up to in the content creation space, and why?