Landor & Fitch on China's Pivot To Local Brands
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Business
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University
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Hard
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1.
OPEN ENDED QUESTION
3 mins • 1 pt
What role do brand ambassadors play in the marketing strategies of companies in China?
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2.
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3 mins • 1 pt
How does nationalism affect consumer preferences in China?
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3.
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What strategies are international brands employing to remain competitive in China?
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