What Could Breaking Up Big Tech Mean for Advertisers?

The video discusses the evolving dynamics between marketers, brands, and tech companies, highlighting three major shifts: the need for board-level marketing discussions, the dual role of tech companies as both helpers and disruptors, and the importance of supply chain resiliency. It explores the control tech platforms have over the market, the potential benefits of lobbying for a breakup of big tech, and the implications of the Facebook ad boycott. The video also addresses the future of tech and marketing, emphasizing the importance of first-party data and privacy in a cookieless world.

What strategies can brands adopt to protect themselves against the growing influence of tech giants?

What role do privacy and data ownership play in the future of marketing?

How can marketers leverage first-party data in a cookieless world?

In what ways can marketers create a direct relationship with their end customers?