Lower Prices and Aging Handsets Help Drive IPhone Demand

Lower Prices and Aging Handsets Help Drive IPhone Demand

Assessment

Interactive Video

Business, Architecture

University

Hard

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The video discusses how Apple's $50 price cut on the iPhone 11 has successfully boosted sales, making it a popular choice despite being slightly less advanced than the 11 Pro models. It highlights the typical four-year iPhone upgrade cycle, with many consumers upgrading from older models like the iPhone 6 and 6S. The video also touches on Apple's favorable position with the upcoming 5G cycle, which is expected to drive another wave of upgrades.

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2 questions

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1.

OPEN ENDED QUESTION

3 mins • 1 pt

How did the pricing strategy of the iPhone 11 affect customer behavior?

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2.

OPEN ENDED QUESTION

3 mins • 1 pt

What does the speaker suggest about the future of iPhone upgrades?

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