How Hermes Stays Ahead in Luxury Retail

How Hermes Stays Ahead in Luxury Retail

Assessment

Interactive Video

Business

University

Hard

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The video discusses how Emma focuses on innovation and heritage to maintain its luxury market position. It resists the temptation to go down-market, instead aiming to increase market share by attracting a broader client base. The company diversifies across 16 product categories, with footwear showing strong growth. Craftsmanship remains key, even as they leverage e-commerce to reach younger audiences. Despite external challenges like trade and currency risks, Emma stays focused on its core strengths.

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5 questions

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1.

OPEN ENDED QUESTION

3 mins • 1 pt

What strategies does the company employ to maintain its market position?

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2.

OPEN ENDED QUESTION

3 mins • 1 pt

How does the company ensure the quality of its products?

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3.

OPEN ENDED QUESTION

3 mins • 1 pt

What challenges does the company face due to political and trade issues?

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4.

OPEN ENDED QUESTION

3 mins • 1 pt

In what ways has the company adapted to e-commerce trends?

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5.

OPEN ENDED QUESTION

3 mins • 1 pt

What is the significance of maintaining a focus on heritage and craftsmanship?

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